Client: Primitive Axe

A YOUNG BUSINESS, READY TO GROW UP

Brief

Primitive Axe is a state-of-the-art indoor axe throwing facility located in South Jersey. We worked together to take their existing, albiet young, brand and transform it into the mature, masculine and cheeky company that the owner Adam Pennypacker envisioned. I also created a full WordPress website as well as print and social media collateral.

Take a look below for the full transformation and make sure to check out www.primitiveaxe.com to view the full site!

Deliverables

From throwing axes, to breaking things in the rage room, Primitive has a lot going on! I’ve worked on print materials, social ads, a complete website overhaul and more. The end result is probably one of of best projects from start to finish. With such a busy schedule, they take full advantage of monthly maintenance and a block of hours used for graphic design.