Brief

This is the second time I’ve had the pleasure of redesigning the Primitive Axe website!! Adam and company are always a pleasure to work with. The website that we created for Primitive Axe in 2019 was starting to get outdated and a little clunky, so it was time for a streamlined, cleaner version. We used much of the existing content, the bones, but swapped out the dark theme and brightened it up with white and a navy/grey shade.

In addition to the facelift, we cleaned up the content from 40+ pages down to 12 making it easier for the user to navigate and a much faster load time!

*Update: Primitive Axe & Rage have permanently closed.