Brief

Up the Ante Enterprises is a brand-spanking new business that is bringing big things to the world of Skills gaming here in the state of Pennsylvania! They’re hitting the ground running in 2021 and needed to come up with a brand right away!

I collaborated with one of the owners, Ashley, to transform their idea of their logo into the real thing. We knew it needed to play nicely with the world of gaming, as well as with the name Up the Ante. There are quite a few details in the badge of the logo including the word UP, the arrow, the spade and an upside down heart.